Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a basketball player and a baseball player (referencing Babe Ruth, no less). The idea is to stress golf's athleticism, but all it did for me was reinforce how lethargic golf is compared to sports where people aren't driven around in carts with other people who carry all their stuff. I would like to see how Tiger trains for big tournaments, though, so maybe next time Nike could be less roundabout in its approach. Credits below.
Client: Nike Golf
Spot "The Sport of Golf"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Don Shelford + Rob Thompson
Copywriter: Tom Sebanc
Art Director: Derrick Ho
Producer: Felicia Glover
Account Team: Scott Sullivan + Karrelle Dixon
Executive Creative Directors: Joe Staples / Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Bob Industries
Director: Brad Parker
Executive Producer: TK Knowles
Line Producer: Melissa Murphy
Director of Photography: Morgan Susser
Editorial Company: Joint Editorial
Editor: Kyle Valenta
Post Producer: Lauren Pullano
Post Executive Producer: Patty Brebner
VFX Company: The Mission
Executive Producer: Michael Pardee
VFX Supervisor: Mark Kolpack
VFX Producer: Ryan Meredith
CG Lead: Pitor Karwas
VFX: Rob Trent
Music Composer: Philip Glass
Sound Designer: Jeff Payne
Song (if applicable): "67 Cities"
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: Caroline O’Sullivan