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The Swedes often fly beneath the radar, presumably to not draw attention to their responsibility for Abba. The quintessential Swede, to Americans at least, is probably the crazy chef from The Muppets. He always struck us as easygoing enough, if hygenically unappealing and difficult to comprehend. When it comes to Web advertisers, however, Swedes want to break out the cleavers. Net stats firm eMarketer sent out an urgent research note Wednesday that highlighted a disturbing fact: despite having the highest Internet penetration rates in Europe, Swedes hate online ads.
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