Nike puts force behind the second coming

Nike is making a big deal out of the 25th anniversary of the Air Force One, launching the Air Force 25 with this 60-second spot, "The Second Coming," that features such NBA (and Nike) stars as Kobe Bryant, LeBron James and Rasheed Wallace in front of the camera and Rakim, KRS-One, NAS and Kanye West providing the soundtrack. If the song, produced by Rick Rubin and Just Blaze written by Juelz Santana, is supposed to sound epic, it succeeds. There’s also a "making of … " video available here. UPDATE: That link, to a post on freshnessmag.com, indeed has the video, but some wrong information. We’re told Juelz Santana is the only one who performs the song.

—Posted by Catharine P. Taylor