Nicole Richie set to bathe New Yorkers in Diet Dr Pepper

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

For New Yorkers who already despise Valentine’s Day, here’s more bad news: We’ve just heard that Nicole Richie will be leading an army of Cadbury Schweppes drones on Tuesday in handing out free samples of Diet Dr Pepper all across the city. We’re all for “falling in love with great taste,” as the press release puts it, but we don’t get where this “Hollywood sweetheart” (also from the press release) fits in. A brand manager at the company says he wants to emphasize that “there’s nothing diet about Diet Dr Pepper.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in