It should probably come as good news that Ask Jeeves has returned to TV advertising after a four-year hiatus. According to this story, the company is returning to the airwaves with six 15-second spots from TBWA\Chiat\Day, San Francisco, that expand on a campaign that broke in 2003 in cheaper media. The Internet is hot again. Search is even hotter. This is good, right?
Then how come we’re concerned that it’s only a matter of time before we start seeing advertisers once again shooting rodents out of cannons in the name of digital media? Maybe the real problem is the dot-com era left us permanently scarred.
—Posted by Catharine P. Taylor