New One campaign ad lowers celeb wattage

The One Campaign, which aims to end world poverty, has just released this new commercial urging Americans to check where their candidates stand in terms of helping to end the cycle of global poverty and voting on Election Day. If earlier spots from the organization are known for their celebrity firepower, this one uses them intermittently—and to somewhat greater effect. The camera pans along a row of people waiting in line, and while most are average Joes and Josephines (?), George Clooney, Toby Keith, Matt Damon, Don Cheadle, Alfre Woodard and Julia Roberts are among those waiting—it turns out, waiting in line to vote. There is also some behind-the-scenes footage on the One Channel on YouTube.

—Posted by Catharine P. Taylor