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Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand’s famous logo—and perhaps most important of all, economical.
One of the design leads, Noah Nathan, posted about the project on his website. He says the new font is meant to serve “both display and functional purposes,” but there is a serious economic component at play, too.
Nathan writes:
With the global nature of Netflix’s business, font licensing can get quite expensive.
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