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I got an e-mail today concerning a new ad campaign for The Office Condo Handbook, a guide to buying office-condo space in south Florida. From the release: “It’s risky, outside of the box and speaks to the consumer.” I’ll assume “risky” refers to the attitude of the ads, not real-estate investment in Florida, where hurricanes rarely come ashore. I’m not sure “risky” is the right word for the campaign. The cartoon visuals are ’70s-instruction-manual retro, with characters whose roles and motivations are easy to figure out.
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