Nearby billboards can't resist Donatos pizza

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In an era of increasingly sophisticated and high-tech outdoor advertising, Columbus, Ohio, shop Engauge scores via the low-tech route with a series of billboards for the local Donatos pizza chain. Yes, the one-ad-encroaching-on-another thing's been done many times before, but never, to my knowledge, with stringy faux-mozzarella cheese as the bridging art element. The newscaster version below works best, because we journalists will grab free food whenever possible—the height of the billboard would pose no impediment whatsoever.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in