Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Trees plot to bash a hiker on the head and steal his Sierra Mist Natural in this spot by Goodby, Silverstein & Partners. One of the leafy perps has an uncomfortably "jivey" delivery. In a second spot, posted after the jump, two boulders sound like a middle-aged, New York, Jewish-y couple as they discuss a recurring dream in which they have mouths. Maybe this campaign is a bad dream, though it's funny in parts. All I know is, every time I've spoken to rocks, or overheard trees scheming to harm humans, there hasn't been a hint of stereotypes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in