With apparently way too much time on its hands, Charlotte, N.C., ad agency BooneOakley is auctioning off the naming rights to its in-house basketball stadium. Wait, BooneOakley has an in-house basketball stadium? How can it afford that? Did the shop win the Microsoft account and not tell anyone? Given the mediocre quality of the company's new "Laptop Hunter" ads, I can't discount the possibility. Kidding, BooneOakley's creative ideas rock, I'm sure. Example: They sent this picture with Preparation H signage Photoshopped onto the scoreboard. Um, hilarious! (See a larger photo here.) Anyway, the "stadium" seats about 35, and according to press materials, "the one-year package includes the customary scoreboard and sideline signage, as well as roof signage, visible from outer space." This agency really needs a few more paying clients to keep these cutesy self-promos at bay. Maybe they should rent out the facility to the Hornets for practice space.
—Posted by David Gianatasio