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At Moe’s Southwest Grill, subtlety is not on the marketing menu.
Why bother touting taste or the fast-casual dining experience when dropping microwave ovens from a helicopter and blowing up freezers is so much more satisfying on every level?
So, bombs away! And be forewarned, some electrical appliances were definitely harmed in the making of this video:
Yeah, nothing says “Welcome to Moe’s” for Tex-Mex freshness like red hot destruction.
All told, eight ovens and two freezers were sacrificed in a Monroe, Georgia, field to make the commercial.
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