Modernista! choreographs grand Palm spot

Here's the first spot from Boston's Modernista! for the new Palm Pre phone. According to USA Today, the ad "features 1,000 dancers directed by three choreographers, including Sun Yupeng, who helped create the Beijing Olympics opening ceremony." The commercial, which takes places in an expansive field, shows the dancers forming circles around actress Tamara Hope, who sits on a rock and operates the new phone. The voiceover says something about bringing everyone closer together. It was probably a good idea for the agency to try some Chinese imagery now that its showpiece client, GM's Hummer, is being acquired by a Chinese company. Still, this ad looks like it was extremely expensive to create. You could probably whip up something pretty similar with a graphics program on an iPhone. Don't they have an app for that?

—Posted by David Gianatasio