Forbes has published a list of America’s best-loved spokescreatures, based on a survey by Marketing Evaluations in Manhasset, N.Y. The M&M fellows came in first, prompting this gem of a sentence from the Forbes reporter: “Collectively garnering a list-high ‘Q score’ of 42, it’s clear the M&M’s are melting our hearts—and not in our hands.” The least-liked spokescreature, according to the survey, is Stouffer’s Max-A-Roni. We don’t even know who that is, but he does indeed sound despicable. Most of the characters on the list have been around forever; the most recent creations are the Aflac duck and the Geico gecko.
—Posted by Tim Nudd