Mitsubishi Identifies Your Most Pretentious Facebook Friends, and Runs Them Over

App smashes profile pics

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's an app for anyone who's daydreamed about mowing down annoying Facebook friends with large, fast-moving vehicles. "Mitsubishi Unpretentious" analyzes content from your friends' Facebook pages to determine your most pretentious friend—and then runs him or her over with a speeding 2013 Outlander Sport. Even though it was just his photo, it was shocking to see a vaguely remembered high-school friend get blown to smithereens in the middle of a desert. (It was also weird that the app thought a note about his daughter's water-polo game was pretentious, when it was actually sort of sweet.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in