Some people are hearing the name Milly Dowler for the first time today. She's the British schoolgirl who was murdered in 2002 at the age of 13, and whose phone was allegedly hacked by journalists at Rupert Murdoch's News of the World and its private investigator Glenn Mulcaire. (The journalists are accused of deleting some voicemails on Milly's phone in the days after she vanished, leading her family to believe she could still be alive.) Later that year, Milly's parents, Sally and Bob Dowler, created a charity called Milly's Fund, and dedicated it to the safety of children. The charity produced a five-part soap opera in the U.K. showing teenagers how to plan their own personal safety. Check out one of the videos below.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity