Sears Canada is struggling mightily, but it has a secret weapon in a celebrity connection.
Peter Myers has worked at Sears Canada for 32 years. And it turns out his brother is Mike Myers, who agreed to do this amusing ad playing up their connection. The spot—directed by Hungry Man's Bryan Buckley—is nicely self-aware, too, as it comically refers to the retailer's problems. And Mike and Peter's banter is funny, natural and well written.
"Do you know anything about the retail business?" Peter asks Mike. "Not a lot," Mike replies. "Just that Sears Canada has to demographically and psychographically alter the trajectory of its business model. But that would just be a wild guess."
Stick around for Mike's jingle singing at the end.
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Producer: Matt Lefebrve
Line Producer: Tony DiMarco
Director of Photography: Adam Beckman
Production Designer: Paul Austerberry
Editor: Jay Nelson, Cut+Run
Postproduction/VFX Company: The Mill
Senior Executive Produce: Sue Troyan
Color Executive Producer: Thatcher Peterson
Producer: Kiana Bicoy
Color Producer: Natalie Westerfield
2D Lead Artist: Robin McGloin
2D Artist: Patrick Munoz
Colorist: Dave Ludlam
Color Assist: Christopher Obal
Art Support: Laurence Konishi
Production Coordinator: Jillian Lynes
Color Production Coordinator: Diane Valera