Mexico Tourism Board Made Billboards Out of Snow in Chicago This Spring

Cool messages of warmth from Lapiz

There was enough snow this winter, and spring, that agencies started making ads with it.

At least, Lapiz did in this fun campaign for the Mexico Tourism Board. After an unexpected springtime snowstorm in Chicago, the agency called on local street artist NosE Lanariz to make some outdoor ads from the stuff—as you can see in the video below.

The campaign hit three locations in the city, with headlines like, "Take Your Clothes Off", "Come Melt Under The Sun" and "Beaches With Sand This White."

CREDITS
Client: Mexico Tourism Board
Campaign: "Snow Graffiti"
Agency: Lapiz
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Fabio Seidl
Creative Director: Carlos Ia Murad
Associate Creative Director: Flavio Pina
Copywriter: Eduardo Vea Keating
Producers: Bobby Gruenberg, Aldo Gagliardi
General Manager: Gustavo Razzetti
Account team: Ernesto Adduci, Pablo Sabouret
Director, Editor (video): Ben Derico
Editor: Jonny Arcila
Finish House: Optimus
Artist: NosE Lanariz