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As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this futuristic cloud rains something altogether more buzzy—tequila.
Lapiz, a unit of Leo Burnett, used ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into visible mist. This mist was then condensed into liquid form, which fell as raindrops. All of this happened as a special exhibit in Berlin, Germany, during the rainiest month of the year—to promote Mexico as a vacation destination.
In an added twist, Lapiz programmed the cloud to rain only when it rained in Berlin, which the agency says was frequently during the time of the exhibit.
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