We know the Agency.com viral video didn’t work out so well in the Subway review. Will MediaVest see a bigger payoff in terms of recruiting online ad talent with this “Fresh Prince of Free Beer” effort? Granted, the MediaVest kids are not creatives, but the awkward factor here ricochets off the charts. From a strategy standpoint, MediaVest overlooks the low pay and long hours of junior media planners in favor of the perks (aka bribes from media reps): dinner at Per Se, free tickets, swag and, of course, free booze.
—Posted by Brian Morrissey