The other day we posted something about Blank: The Power of Not Actually Thinking at All, a satire published by HarperCollins of Malcolm Gladwell’s Blink: The Power of Thinking Without Thinking. The big question (OK, the medium-sized question) was: Who was the real author hiding behind this pseudonymn, Noah Tall? We had no idea. Now we find out, via Page Six, that one half of Noah Tall is Lewis Grossberger, aka Mediaweek’s own Media Person columnist, writing in collaboration with Michael Solomon, the former editor-in-chief of Premiere magazine and now an editor at ESPN Books. Well done, Lewis. Hey, can you shoot us an e-mail next time?
—Posted by Tim Nudd