Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
By David Schwab, Octagon First Call
And so we begin again… it's Season 17 of Dancing With the Stars.
The show that draws more than 15 million people weekly has revitalized and jump-started dozens of careers. Last season's cast enjoyed an increase in relevance and brand appeal. Dorothy Hamill was named spokesperson for Smooth Fitness Equipment, Lisa Vanderpump became the new face of I Can't Believe It's Not Butter, and Aly Raisman signed an extension deal with Pandora Jewelry, just to name a few.
Here's a look at the marketability of the newest crop:
• Amber Riley.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in