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This is pretty badass. Formula One racing boss Bernie Ecclestone was recently attacked by four muggers who stole his pricey Hublot watch, among other things. Ecclestone, 80, who was badly beaten, called up the company and suggested they shoot him for an ad. The tagline is, "See what people will do for a Hublot." (See the full image after the jump.) Hublet CEO Jean-Claude Biver tells the BBC: "He told us, 'Please use it to make an advertising campaign because I want to show that I'm courageous.'
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