Magical Coke machine dispenses happiness

Coke

Definition 6 put together this neat little stunt for Coca-Cola, installing a very special vending machine in a college cafeteria and filming the students who are flabbergasted by its powers. It ties in seamlessly with the "Happiness Factory" TV work and overall brand theme, and proves once again that college kids will eat literally anything, no questions asked. Via Adland.

—Posted by Tim Nudd