A look at Ground Zero’s trophy case

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It’s good to put one’s achievements in perspective. At Ground Zero in Marina del Rey, Calif., they go a step further: To remind themselves of what the awards are really worth, they store them in garbage cans en route to the lavatories. As you can see, the “trophy case” has a prominent new growth: a newly acquired tower of Belding bowls. “Basically, it is a symbiotic relationship,” says creative partner Court Crandall. “You need both the awards and the trash cans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in