A look at Errol Morris’ Ames room ads

MorrisquakerSpeaking of Errol Morris, we never did post the results of his Ames room project for Quaker that we wrote about last year. An Ames room is one that is built in a completely distorted way in order to create an optical illusion based on perspective. You can see two of the Quaker commercials here and here. They’re actually not as cool as we thought they’d be. Maybe that’s why Apple passed on the idea. UPDATE: More interesting are Morris’ recent ads via Grey London for AOL U.K. The ads ask, Is the Internet a good thing or a bad thing?

—Posted by Tim Nudd