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A 15-year-old Morgan Stanley intern is the talk of the
London business scene after publishing a report detailing the media consumption
behavior of his teenage circle of friends. Among the “astonishing” observations: Teenagers aren’t regular listeners
of radio, preferring sites streaming music; they’re watching less TV; they
don’t read newspapers. Edward Hill-Wood, the 35-year-old head of Morgan
Stanley’s European media team, told the Financial Times that the report by
Matthew Robson was “one of the clearest and most thought-provoking
insights we have seen.
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