L.L. Bean Recreates Old Catalog Covers as Modern-Day Photos

Part of company's 100th birthday celebration

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

When I learned that L.L. Bean hired photographer Randal Ford to recreate four of its old illustrated catalog covers as photographs for the Maine retailer's 100th birthday celebration, my initial reaction was: L.L. Bean still publishes catalogs? Indeed it does. The first photo is based on artwork from 1933, showing a grandpa-type and a young boy in a fishing scenario. Reboots of covers from 1956 and 1966, both depicting family scenes, are set to follow.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in