'Little Nicky': movie or chicken-fomercial?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


I caught a late night showing of Little Nicky over New Year’s and realized, as I’ve done with most of Adam Sandler’s early efforts, that it wasn’t really a movie. But unlike stuff like Billy Madison, the general execution wasn’t an issue. Rather, Little Nicky isn’t a movie because it’s a two-hour commercial for Popeye’s Chicken. That doesn’t sit right with me, and not just because Popeye’s Chicken gives me toxic indigestion. It just doesn’t scream “evil” the way something associated with Hell should.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in