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Kids are soft these days. Case in point: 180/LA's latest "Unwrong'd" spot for Boost Mobile (posted below), which shows a youngster who travels inside a pet cage so the family can save money on their cellular bill. The whiny little prince wants a coloring book for the long airplane ride? Pipe down, dog-boy. Back in my day, they'd lash kids to the wing, and we'd have to squint through those little windows to watch the in-flight movie.
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