Levi's Thinks It's a Good Time for Riot Imagery in Ads

It's a little risky to embrace youthful rebellion in advertising right now, given that the real-world examples involve so much looting and burning. It's odd, then, that Levi's isn't at least delaying the release of its new European ad campaign—which features somewhat menacing imagery of young people gathering, marching, and confronting riot police, along with shots of stuff on fire. (Says the voiceover: "You can't beat death. But you can beat death in life, sometimes.")