In a lather over Rather

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

We’ve never thought network news anchors spawned cottage industries—that seems more the role of precocious teen actresses/singers like Lindsey Lohan. But in the wake of the news that Dan Rather will step down from the anchor role at CBS Evening News, AdFreak realizes it’s actually true, especially around the Internet—even if the market for Dan Rather T-shirts on eBay isn’t exactly hot. Now, for those who’ve devoted countless late-night hours to his every word and hand gesture, the question is: What do we do now?

For one site, Ratherbiased.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in