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“Each commercial should convey the message that there is only one brand of instant glue that is crazy strong and crazy fast—and that’s Krazy Glue,” the brand’s senior marketing manager says about Krazy Glue’s “Commercials Gone Crazy” contest, a user-generated campaign that’s launching about a year after most people stopped caring about user-generated campaigns. Yes, I still care, but I get paid to do so. Krazy Glue’s lead agency is SBC in Columbus, Ohio, so no wonder they need some fresh ideas.
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