Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It turns out that the ‘F’ in KFC is going to stand for fried again. Officials at the fast-food chain have come to this stunning conclusion as in their latest attempt to reconfigure the restaurant around contemporary tastes, whatever those are. KFC will “banner the name” Kentucky Fried Chicken, according to this story in USA Today, in the launch of new concept store today in Louisville, Kentucky that plays up the chain’s southern roots and is supposed to expand to 49 other domestic outlets in the next year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in