April Fools' Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, "Finger Lickin' Good," grossly to life.
Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC's secret mix of 11 secret herbs and spices, to crate the nail polishes for KFC Hong Kong. The polish flavors are sourced from natural ingredients and based on the brand's two favorite recipes, Original and Hot & Spicy.
So, yes, it tastes like chicken—at least, the coated stuff KFC sells.
"To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again," the brand said in a statement.
"The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish," says Ogilvy creative director John Koay. "This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."
KFC really did make this stuff—thus, it's not exactly a gag. But it's not mass producing it. At least not yet. The nail polishes are packaged in a designer bottle and box and have been teased on social media in recent weeks.
The brand has released on online music video around the project, too, and is inviting Hong Kongers to choose the best flavor to go into mass production.
Agency: Ogilvy & Mather
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Vice President Asia-Pacific: Soames Hines
General Manager: Gladys Wong
Business Director: Penny Chow
Associate Account Directors: Janice Ho, Sincere Ng
Account Executive: Stella Fung
Senior Producer: Mikyung Kim
Producer: Jayden Wong
Managing Director – Social: Jason Fashade
Senior Strategist: Michael Wong
Community Manager: Pammy Li
PR Senior Associate Michel Wong
PR Senior Consultant: Corwin Wong
Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan
Production Company: Mutual Workshop
Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So
Composer: Lindsay Jehan
Music Company: Song Zu