If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different.
His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he received this year's MVP award, has lit up the Internet with good cheer. And now the NBA has turned it into a sweet message to moms, three days before Mother's Day.
Produced by Goodby, Silverstein & Partners with NBA Entertainment, the ad mixes footage of a cheering Wanda Pratt with the words of her son, star forward of the Oklahoma City Thunder. The spot will break during tonight's playoff game coverage.