"If you're not fast, you're food." That's the unsettlingly truthful line employed by Timberland and Leagas Delaney in this pumped-up Lynn Fox-directed spot that features a guy pursued by wild boars, wolves and bears. It's is an odd theme for an ad campaign, and also why I like to stay indoors as much as possible. Unless a magical doorway appears out of nowhere, this dude will end up as some grizzly's lunch, because people can't outrun bears, no matter what shoes they're wearing. But don't tell that to the annoying host of Teva's "Naturist" campaign. Let him learn the hard way. Think of it as survival of the fittest. It won't be much of a loss.
—Posted by David Gianatasio