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CANNES, France—New York agency Johannes Leonardo, with an assist from Frank Sinatra, won the Grand Prix in the Music category of the Entertainment Lions here in Cannes tonight for its Adidas Originals work about the meaning of originality, featuring fresh takes on one of the most overplayed songs in history.
The campaign, centered around the Grammy Awards in February, featured Snoop Dogg, Desiigner and MadeinTYO reinventing the Sinatra classic “My Way.” As the case study below describes, the campaign was centered around the idea that originality doesn’t have to mean being first.
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