This Japanese City Created a Street View for Cats (and for Humans, Too)

The lowdown on a fun tourism campaign

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Over in the magical land of Japan, the tourism board of Hiroshima prefecture has created street view for cats. That's right—a site that offers a cat's-eye look at the city of Onomichi and its restaurants and shops.

Japan, like the rest of the Internet, loves its cats. Not only are they lucky, but there are shines devoted to them, cat cafés where you can enjoy petting them, and an entire island reserved for them.

In fact, most shops in Japan have a Maneki-neko—a welcoming cat statue—at the door to beckon visitors inside, so it's not surprising that a lot of them have actual cats as well.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in