Don’t listen to the Pope. Or to Joel Krupnik. Christmas actually hasn’t been commercialized enough. That’s according to a humorous holiday video from Sedgwick Rd. in Seattle that takes the form of a mock pro bono pro-Christmas case study. “Pushing peace and love is fine. And dandy, even. But it doesn’t always drive sales,” says one agency exec. Check out the Subservient Santa halfway through the video.
—Posted by Tim Nudd