Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people toast each other and sip from the bottle, and they can be synchronized to music as well. It's like drinking out of a Simon game! This bottle is comparable to those Japanese video-game urinals—a cool idea, but it's going to encourage some pretty weird behavior. Via PSFK.