Insure your house from mouse-chasing mire

Mouse

This visually impressive insurance commercial from DDB Amsterdam follows a mouse as it races around inside walls and leaps through a hole in a kitchen ceiling to escape from a river of goop (insulation?) being pumped into a house by dunderhead workmen. There's just one problem with the ad. Being deathly afraid of rodents, I was rooting for the wall of sludge to drown the furry freak, and agreed with the doofus at the end: Yes, you do need to pump more! Forget about homeowner's insurance, call in the exterminators. Kill it! Kill it! Oh God, it's falling from the ceiling and will eat us alive!

—Posted by David Gianatasio