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Schmaltzy teen dramas like The O.C. and Everwood may have taken over from commercials as the best vehicle to launch “indie” rock—but Adidas is proving that ads can still do the job. TBWA\Chiat\Day’s hipper-than-thou “Hello Tomorrow” Adidas_1 spot (shown here), directed by Spike Jonze, features a man running in a dream (or something, we can’t quite figure it out, but we’re not that hip) and is set to a breathy track by Karen O of the Yeah Yeah Yeahs (doing her best to channel Cat Power) and Squeak E.
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