Badillo Nazca Saatchi & Saatchi's "Letter" ad for Toyota Puerto Rico, in which a letter passes among all the previous owners of a used car, is a neat way to show how long Toyotas last. It's also one instance where the Kiss Me Deadly approach works. I do not want to read what that thing said. Based on that old woman's reaction, I can only assume it was some kind of graphic sex thing, and I am not kicking off Memorial Day weekend with that image in my head.
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