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Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app. (The narrator sounds like he should be reading "T'was the Night Before Christmas" or something.) The app interacts with the catalog to display short films and photo galleries, among other things, related to the merchandise. I can't shake the fear that Ikea is slowly becoming Mom's Friendly Robot Company, but this app looks hard to resist.
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