Ikea suggests you lose the human furniture

I hope we're not supposed to feel sorry for the guy in this German Ikea spot, because anyone dumb enough to buy human furniture deserves to be inconvenienced. Not really buying the dream premise, either. What prize did this ad win, exactly? I hope it was a copy of Super Mario 2 with a note inside saying "Try harder." By Jung von Matt.

—Posted by David Kiefaber