Ikea continues its pairing of austere design and New Age pseudo-friendliness with a campaign that uses customers' Chinese zodiac signs to help them shop.
BBH Asia Pacific has dedicated the Ikea Singapore Facebook page to this endeavor, and entering your birthdate or zodiac sign will create a list of "compatible" furniture for you. Year of the Pig, for example, brings up a lot of storage and home organization stuff because the pig is "meticulous, loyal and loveable" with a dislike for clutter.
I'm not much for astrology, but it's clear that a lot of work went into this idea, and it shows in the presentation. Furniture is something that people are notoriously indecisive about, too, so a little nudge in one direction or another couldn't hurt, no matter how goofy the process might be. Via Design Taxi.