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Iggy Pop's "Lust for Life" was used for many years (too many) in ads for Royal Caribbean. Now, the man himself, looking about 106 years old, struts his stuff shirtless in a U.K. spot for Swiftcover auto insurance. (Our sister blog BrandFreak wrote about the ad as well.) Now, Iggy going shirtless on stage at CBGB circa 1973 was cutting edge—perhaps unforgettable. Iggy going shirtless in 2009 in a commercial sets my teeth on edge, and it's unforgettable for all the wrong reasons.
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