Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets at you whenever it detects pee (in the form of a higher humidity level). This will work great for people whose parenting consists of the occasional diaper change in between marathon Twitter sessions. Evidently (it's somewhat hard to tell from the case-study video) the app also keeps track of the number of diapers you go through, and alerts you when you're running low. That may be the whole idea here—getting you to blow through diapers quicker by prompting you to change them every time the kid pees a little bit. In that regard, TweetPoop might be more useful than TweetPee—getting the kid out of a poopy diaper faster has its benefits. (You could call it "DM Your BM.") The problem, of course, is you don't need a fancy sensor to detect that. Via Adverblog.
UPDATE: Huggies got in touch and clarified that the clip-on humidity sensor is only a concept device and will not be available to purchase. The app is apparently intended simply to help parents in their purchasing of diapers. Here is the statement from Huggies:
"Huggies Brazil is excited to announce we will launch TweetPee in Brazil this July—a new iPhone app that is designed to help parents better keep track of the volume of diapers they use and provide easy integration with online retailers to make life easier for busy moms and dads. In conjunction with the TweetPee app's debut in Brazil, feature videos will highlight the experiences of 10 moms and dads who use the app to streamline and more effectively plan for their purchases.
In the promotional video referenced, the clip-on humidity sensor is intended merely as a concept device to help showcase these 10 parents' experience with the app. It will not be made available for purchase, nor are we suggesting parents are unable or too busy to notice when their babies' diapers need changing! Please visit huggiestp.com.br for more information as news develops."