HP strategy runs off rails in Simpson video

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Recently, I must admit, I positively gushed about HP’s current "personal" campaign. But in a move that’s a sorry departure from those brilliant, eye-catching ads, the company has reportedly spent $200,000 to have several HP products featured in the new video from Jessica Simpson, "A Public
Affair." If you don’t want to watch the whole thing, here’s a small picture of Andy Dick, playing the guy behind the rental counter at a roller rink, showing off his

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in